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Illustrative logo and branding concept for Leave No Trace, a non-profit organisation that raises awareness for sustainable recreational use of the outdoors.
Designed to resemble topographic maps, this minimal logo represents the wide variety of outdoor recreational activities that exist, referencing ripples in water and tree grain.
The linework and handwritten type is organic and was untouched after its early conceptualisation, portraying the key principles of Leave No Trace:
to keep what you find in its original state.
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