Illustrative logo and branding concept for Leave No Trace, a non-profit organisation that raises awareness for sustainable recreational use of the outdoors.

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Designed to resemble topographic maps, this minimal logo represents the wide variety of outdoor recreational activities that exist, referencing ripples in water and tree grain.

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The linework and handwritten type is organic and was untouched after its early conceptualisation, portraying the key principles of Leave No Trace:
to keep what you find in its original state.